#13 – Show Transcripts – Purdeep Sangha

Rick Mazur: Welcome everybody I have on the show Perdeep Sangha, who’s widely known as the strategist for people in business and teaches men to become the complete man. His mission is to help men grow their businesses, massively increase their fulfillment in life and improve their relationships with their wives and kids.

Purdeep is an award-winning author, entrepreneur, speaker, podcast, business coach, husband, and father. He’s the founder behind the movement of men becoming mindful alpha males or men who experience complete victory and have it all. He knows how challenging balancing a successful business with a happy family can be after studying and working with some of the most successful men around the globe.

Purdeep shows men the neuroscience behind becoming limitless. Welcome.

Purdeep Sangha: Hey, Rick. Thanks for having me.

Rick Mazur: One, an introduction. It says in my notes here that you are intensely focused on developing men in business and personal leadership roles. Tell me about you and how it came to be that you decided to choose this.

Purdeep Sangha: Wow. Yeah. So I’ll tell you a little bit about myself, and I can tell you how I chose this path, or this path was chosen for me. You can say, so I’m a husband. I’ve been married for almost ten years. I have two young kids, an eight-year-old and a six-year-old entrepreneur, and have always had a passion for helping others.

I think that’s something that I’ve always had since I was a kid, and I just fell into this. I grew up in a very interesting environment. My parents were immigrants from India and immigrated in the seventies, and they didn’t have any formal education. So they worked hard, and they happen to get a job in an orchard.

Physical labor was the only thing that they could do, and then eventually bought their orchard. I saw my dad being a business owner and being a husband and being a father and some of the challenges that he faced in life and saw that throughout my childhood and as I was a young man.

And so, he was an awesome dad, but he also struggled with alcoholism. So he was challenged from that standpoint, like when he was sober. Great dad, when he was drinking too much, opposite. So at a young age, I was trying to figure out, okay, do that. What would prompt a man to drink so much or behave in a certain way?

Especially when he was just such a stand-up guy when he wasn’t drinking, I just learned that every guy was challenged somehow, shape or form. And I started that early on, and when I was a young adult, I also had an amazing grandfather who was in the army for 30 plus years. So the Indian

The British army was also a very spiritual man.

So my great-grandfather was a spiritual teacher in India for 50 years. So he showed me this different life of war, but also being very mindful and very spiritual and living by very, you can say, values and principles. And so I had this, all of these dynamics in life growing up. And I learned early on how to navigate these dynamics and see these different spectrums of men and women and relationships and war and spirituality.

That led me to where I am today, where I have these conversations with men who are challenged in their lives, whether in business or personal life, in some way, shape, or form. And I can help them. I can guide them because I’ve seen these challenges since I was a kid and grew up in this environment.

I also studied neuroscience when I was younger. It was something that I was fascinated within psychology. So that gave me a little bit of a different perspective with my ability to help people because now it’s based on the practical stuff, but also, you can say the brain science behind it.

Rick Mazur (2):  it’s clear that you focus Primarily on men. I was hoping you could give me an idea of why because we have women listeners who want to listen well. What would be in it for them before we get too far from their perspective,

Purdeep Sangha: sure. So we have a lot of female followers as well. Half of our business comes from women. Female referrers. Last year, I also wrote a book called the complete man and half the feedback we’re getting. So surprisingly, a lot of women are reading the book. So for them, they’re getting a better understanding of the men or the males in their life, whether that’s their husband or boyfriend or business partner, or even children or kids, teenage boys, for example, I’m getting a lot of that feedback and saying, wow, this is enabling them to be better mothers and understand their boys a little bit more different. But the reason why I work specifically with men is that I’ve chosen that niche. And I’ve chosen very specifically because there are not very many resources specifically that I would say are very research-based have the information and the backing behind it actually to give mindful insight and coaching from it. We have a lot of these. I would say chess bashing type of groups for men. But not groups that have a very holistic approach. So we bring in the spirituality, the fatherhood aspect, the marriage aspect, the business aspect, all these personal challenges that men face.

And the main reason is that I saw that growing up. I understood how to deal with it because I was firsthand dealing. With my father. So I’ve lived a lot of these experiences personally. And so I can speak to it firsthand where it’s a little bit more difficult for me to speak about what women go through the challenges because I’m not a woman.

I don’t know. However, I understand it from a science perspective and a biological perspective. And obviously, my wife is a woman, but I’m, I can’t put myself in their shoes because I’ve never had a spike in. For example, and what that does, I’ve never given birth to a child. So for me to say, Hey, this is what you’re going through would be, I would say I’m inauthentic. So I have counterparts; I have females women that work with women specifically. And I find that to be more; you can say professional.

Rick Mazur: that makes sense.  Yeah. To that point, worry and fear in business can limit someone and in life. What’s the greatest fear that every man has. What are the most significant worries every man has? And how can one begin to work around that and be less fearful?

Purdeep Sangha: Yeah, then there’s a surface level worries a lot of guys have; the typical one is, Hey, you know what happens if I lose me. Or my status, right? Or what happens if I lose my kids? Their relationship is a worry at times; if it’s not going well, it’s great if the relationship is good.

If it’s not that vigorous, worry is okay, and I don’t want to lose my kids. I don’t want some other guy raising my kids, and I don’t want to lose half of my wealth. That is one of the biggest worries out there. Inside, many guys feel like perhaps they’re not good enough because they’re comparing themselves to others.

And that is a big worry. What if I don’t have the millions of dollars that I’ve always wanted? And what if I fail as a husband or as a father? These are, what if people forget about me? These are all worries and anxieties that men have. Competition is a big thing, especially for men, and we live to other people’s standards a lot of times.

And I think that’s a big challenge for a lot of guys these days.

Rick Mazur: I was going to say with the current culture in America that people have. I feel like they feel pigeonholed into feeling they have to act or be like a certain way. Do you agree with that

Purdeep Sangha: oh. Absolutely. Especially in Western culture with social media, everything that’s happening, we’re constantly comparing ourselves. Men are, and men are in a really interesting position. So were women, excuse me, but men are confused. They’re not sure what it means to be a man anymore.

Am I supposed to be the leader of my family? Am I not? Do I wear pants? Do I not? Am I too masculine? Am I not masculine enough? All of these things are mixed messages that men are getting these days. So we’re in a tough spot and a very confusing position. Yeah.

Rick Mazur: Yeah.  How can they go about men cutting out the noise and living for themselves and not what others feel others want them.

Purdeep Sangha: I think the big thing is to associate yourself with people who have similar values and lives to what you want. So I always tell people that if you want a good marriage, you hang out with other people who have a good marriage. If you want to, if you want to have good values, you hang around with other people. Who has good values? So that’s a very important thing. And I think in a world where we live with social media and influencers and all of this kind of stuff, it’s easy to be drawn down the wrong path. We see if you go on Instagram, for example, you’ll see people with their fancy houses.

They’re nice cars. So it’s easy to be drawn to that surface-level stuff. But I can tell you firsthand a lot of these men because I work. As happy as they seem to be. They don’t have the lives that they want. They might have the money, but they might not have the relationship, or they might have the money, but they’re struggling as a father because their kids are resenting them in some way, shape, or form.

I talk to men all the time. They’ve spent their entire life amassing great wealth, and then they have teenage kids that don’t want to be around them.

And then they wonder, okay, was all of this a waste?

Rick Mazur: Exactly. Suppose you have a significant other. In what you were mentioning about relationships and significant others and husbands and things like that. How good these relationships are can directly affect everything, your motivation, productivity, and time management ability to grow a business.

And quite honestly, to some extent, your ability to function properly in life. Do you agree with that? And if so, why

Purdeep Sangha: absolutely. There are three. We base everything on three fundamental frameworks because I’ve identified men as the three basic pillars for their lives. The first one is performance, which I call the performance framework. Every guy wants to perform at their best.

They don’t want to be the last of the pack. They want to be up there at the front and being able to live to their full potential. That is another fear that a lot of guys have. Am I going to go through this life? Not living to the fullest, so that is or performing at best. So that is the first thing is how do you perform at your highest potential?

The second one is an achievement, called the achievement framework, which is around achieving your goals, right? There’s no point in being the best performer. If you don’t win something, if you don’t achieve your goal, right? You don’t go into a basketball tournament being the best team and then not winning the tournament.

So having achievement is important, but many guys are challenged when they bounce between performance and. And they go back and forth and back and forth. And they forget about the third element, which is what you talked about, which is fulfillment. And that is ultimately taking the time and enjoying your life and seeing what’s really of value in your life.

Whether that’s your relationships taking time to help yourself or your health, you have more energy and focus when you complete the cycle from performance to achievement to fulfillment. You have a greater ability to train your skills, improve your performance, and go through that cycle again.

But again, if you’re just bouncing between performance and achievement, you’re falling short because you never recharge yourself to get back into the peak performance level.

Rick Mazur: So if they lack in these achievements, for example, in our financial trading community, we see many people that have suboptimal performance all the time. And there are many reasons for that. But from what I’ve seen and from talking to many of these people, a lot of it is in their mind and kind of the way they go about things.

And I assume people that goes for people in regular businesses, whether they’re traders or not. Why do people settle for this and get themself into a rut? Like I said, with the traders, they come and like they’re in there for years, and they’re just like, yeah, I’m not doing so well, And I tried this, and I tried that, and there’s, tools out there’s things that they can do. And they seem to be unhappy with the fact that they’re not doing well, but they’re not doing anything about it taking that step. Do you know what I mean? Is it that they don’t know what to do?

Purdeep Sangha: There’s, it’s a combination of things. The first thing is a, it’s become a social norm, you go into work, and you’d be like, Hey, what’s going on? You talk to someone else. Yeah, man, I’ve worked the entire weekend. That becomes a social norm. Everybody’s tired.  Everybody’s down on energy these days, especially with COVID and everything; everybody seems to be in a slump, right? It’s become the social norm. So it’s acceptable to be at a certain level. And the second thing is a lot of people don’t understand what optimal performance is or push themselves past their limits. And we’ve put these lower limits on ourselves because, again, there are social norms out there, or we never really pushed ourselves past that.

And then there’s the actual information. There’s a lot of books. You can Google stuff all day long about how to boost your energy, have more focus, make better decisions, and stuff like that. But it’s a practice as well, right? There’s training behind it. So a prime example is martial arts.

You can Google martial arts all day long and watch videos, but until you practice it until you master it for a while, do you start to absorb those skills and understand the new ones? This is important, especially for anybody that wants to boost their life and their energy is information.

It isn’t just enough. You have to practice it. And that’s where you may need to take some training. In some programs, get an advisor or a coach. And I learned that kind of stuff because it takes time and investment. We’re in a quick-fix society. And unfortunately, it’s not always a quick fix solution.

Rick Mazur: That’s the thing.  If somebody wants to be a doctor or a lawyer, it’s clear they have to go to college.  You can’t have the degree and just start doing brain surgery on somebody. But especially with traders, they just think they can figure it out on their own.

Like they can go to YouTube, and they can put in a few hours, and everybody hears about the 10,000-hour rule to master anything and all that. But I think they have to be pointed in the direction to get the proper information and coach to do the specific tasks they’re trying to achieve.

And some people can’t figure it out on their own. I know I couldn’t remember when it came to that, so you have to at some point go to get help.

Purdeep Sangha: And sometimes it takes time. I remember I’m a very patient person too. And I remember when I went to one of my first Tai Chi classes and the instructor, I was, it was interesting. Cause he frustrated me. He said as we were going through, he said, if you have questions, please ask. So he was talking about chi, which is the Chinese form of energy, and he was talking about a specific move and how that harnesses chi; and then I had question, I asked him a question about this, and he said, you know what, don’t ask me this question. You can ask me this question in 10 years. I’m like, what do you mean? And he’s after ten years of practice, will you have the right frame of mind actually to ask the proper questions?

And I sat there. I’m like, this is just crazy. You expect me to wait ten years to ask this question, but he taught me a lesson. You have to put in the time to be in the right frame to master your skills and get to that level. So again, we’re in a very fast-paced society, and people don’t want to take that time out.

It’s gone.

Rick Mazur: that’s true. That’s very true. But they’re going to have to learn; otherwise, they will be limited on what they can accomplish. Why do you dislike motivational speakers?

Purdeep Sangha: Yeah, this is a good one. Because I find that there’s so many out there right now, and I’m a very practical person. I’m a very systematic person. And what I’ve seen because I’ve gone out there and studied a lot of these people. And I’m not saying that it’s bad, and I’m not saying that there’s anything wrong with it.

I wouldn’t say I like the approach because there has to be the substance behind the motivation. After all, motivation is very short-lived. So I’ve seen people get motivated, whether it’s, let’s say through an. For example, a conference or a speaking event, or even a podcast, and they get motivated to change their lives while they go back and don’t have the tools to do it.

They don’t have the skills to do it. They don’t have the support system to do it. So now they’re demotivated, and they might be out a whole bunch of money, but it’s not changing your life. It doesn’t just happen from one event, Or one level of motivation because

motivation is only short-lived; it requires discipline.

It requires the system behind it and the processes. And that’s what I’m adamant about. I’m happy to listen to a motivational speaker who has a system to back it up. But if it’s just about getting people pumped up, I call it the pump, and dump people will get motivated for a short time. And then just.

Rick Mazur: I agree with that because there’s, a lot of times I’ll listen to podcasts, for example, and I hear stuff, and I’m like yeah, I’m going to do that. And then three days go by, and you’re onto the next thing or whatever you need that constant help along the way to get you from a to Z. It’s not just like you said, being pumped. I get that. Yeah. That makes sense. Can being too intelligent hold you back in business and in life.

Purdeep Sangha: Yeah. And it can, because I think from my personal experience, intelligent. There are certain; there are many different levels of intelligence or many different types. We equate intelligence to IQ, which is the intelligence quotient, but there’s intelligence in other aspects; for example, the Piano player has a different level of intelligence, right?

Yeah. For example, they might not be able to score high on a Sat, but their intelligence level for music is a lot higher. So I think we have to understand that there’s a broad spectrum of intelligence, first of all, but let’s take a look at it from the typical way we measure intelligence is. The guys that I work with that are the most caught up are the ones that are sometimes the smartest because they overthink.

So it does not necessarily think that it gets you to where you want to be. It’s action. And sometimes it’s the guys that don’t, I’m not going to say, aren’t the smartest, but they aren’t the most intelligent in that subject that get the best results because all they’re going out there and acting.

And as a result of acting, they’re learning and correcting their course along the way, a lot faster than people who overthink. So it is the whole premise of you can say rapid prototyping or lean startups and all this kind of approaches that businesses have learned that if you take too long to try to perfect something and think to overthink it, you’re going to be behind your competition.

You’re better off to think to a certain degree, execute, rethink, and revise your approach along the way. And I think that is ultimately what leads to faster.

Rick Mazur: Are they too intelligent, or do they have an analytical mindset that holds them back?

Purdeep Sangha: Yeah. No, that’s a really good point. And sometimes, that’s a little bit tough to distinguish. So analytical, I would say to be somewhat intelligent, you have to have an analytical mind. You have to be able to understand that. So I think they’re, they go hand in hand, but it’s when that analytical side kicks in a little bit too much.

And then you have a little bit of self-doubt or procrastination that hinders you or.

Rick Mazur: I know what you mean. Yeah.

Purdeep Sangha: Or there’s one other thing, overconfidence, right? Many studies have shown this is more intelligent. You are, you compensate, and you become a bit overconfident, and you believe you have the skills or knowledge needed when sometimes a new approach is needed.

So that can hold you back.

Rick Mazur:   What’s the one thing that people get wrong about inspiration.

Purdeep Sangha: Wow. That’s an interesting question. I think the inspiration for me, and we’re doing a project on this. We’re doing a project. It’s a neuroscience project that we’re looking at the backing behind the inspiration and its elements. So that’s happening right now.

It’ll probably be complete within the next six weeks. Still, I would say the big thing is it’s different than motivation, and here’s the difference when you’re inspired to do something, you’re drawn towards it. You’re pulled towards it. Regardless of whether you want to do it or not, you end up going in that direction.

And so, I think what we talk about a lot in today’s world when it comes to motivation can be confused with inspiration. That, for me, is inspiration, where motivation is more of having to push yourself to do something. If you are truly inspired, that’s when you have that feeling of energy, that’s when you have that feeling of focus, that’s when you feel like, even when your day isn’t going, you still want to accomplish what you want to accomplish.

So I think inspiration is what we should be aiming for ultimately.

Rick Mazur: Makes sense for the folks out there is businessman, do you have any advice on how they can deal with demanding clients?  It’s usually the guys that aren’t making you as much that take a lot of your time and are difficult. I guess demanding and difficult are two different things, but  I was just wondering if you had any advice on that?

Purdeep Sangha: Yeah. Absolutely. I think this is where every person, every business person, should categorize. Should take a look and say, look just like you said, demanding versus difficult. And also the profit that you’re getting and, or some kind of benefit or value that you’re getting from the client. It’s not always monetary.

It could be their relationship with someone you need to connect with or the community or PR; whatever it is, there needs to be some value—so having some chart to illustrate. That would be ideal. So you can see where they fit in. If you have someone who is super demanding and difficult, for example, and you’re not getting the value, you have to question and ask if this person is.

From a business perspective, the right fit for us because we naturally do is, Hey, we want to take in revenue, but there’s always an opportunity cost, right? As traders, you understand that there’s an opportunity cost by serving this client. If you switched and serve someone that provided you better value, would you have a better business?

And in most chances, most equations. So you have to be somewhat picky when you get to a point where your business can be selective with your clients, then that is the stage you want to be at. But let’s say you have someone difficult, and that’s demanding. You can deal with them in a certain way.

And if they’re providing value for you, then it can be a competitive advantage. Here’s why. Your competition may not be able to handle these difficulties. So I’ve seen businesses made strictly off of the difficult clients that other businesses can deal with, but they charge them a premium.

So that’s something that you could do. You could have a great experience for these difficult clients, but I charge them a premium for it. And then that, that can be your competitive advantage because no one else wants to deal with these people. So there are different ways of.

Rick Mazur: Is that something that you like with your clients that you help them through on an ongoing basis, is that one of.

the things you do,

Purdeep Sangha: Oh, yeah,

absolutely. Yeah. To determine whether their clients are worth it or not. And sometimes they’re not because the headaches, stress, and anxiety that come with it hurt people. And so ultimately as a business owner, an entrepreneur, or even as a professional. You should; at the end of the day, you want to come home in a good state in a positive state because you then transfer that energy over to your family.

And if you’re coming home in an anxiety state, a depressed state, anxious, like if you’re just not in that energy that you want to be, you have to re-evaluate the people you are working with.

Rick Mazur: and I agree, because people think, once you teach me this, and this, then what do I need you for?   I always use the analogy of tiger woods.

The golfer, I’m like tiger woods, arguably one of the top three or four or five, he has a coach

, but a lot of people are like, what do you mean he has a coach? He’s he could teach people, it’s because you have to have somebody there along the way, you don’t know what’s going to come up. You don’t know if you’re going to have that difficult client, and what do I do about it?

If you’ve got somebody there that’s helping you in your business,   you don’t have to agonize about it. When we don’t have people around us to advise us like we don’t do anything and become stagnant.

And then we don’t make any decision. And then weeks and months go by, and you’re still stuck with that demanding or difficult client or whatever the scenario is, and you haven’t made any headway. So I think it’s very important to have somebody that can help you like that. Are there ways that businesses can accelerate the profit growth that they may not be doing right now?

Purdeep Sangha: Yeah, I  would say the biggest thing is to know what you’re actually where your profit is coming from. And as much as businesses do think that, and I would say less than 10% accurately know, which is interesting. Yeah. So you need to know where your profit margin is coming from. What type of clientele, what type of products and services, and have it as an accurate you can say analysis done.

There’s a lot of assumptions in this, and I see this over and over again. And so, first of all, a lot of business leaders can not answer that. They’ll make it up. I’ll ask them; they’ll make it up. Yeah. And they’ll say, okay, let’s take a look at these numbers, and they might not have the numbers. And even if they do, there’s a lot of assumptions behind these numbers.

So that is probably the single biggest thing that you could do to improve your business. Profitability is just looked at the numbers and accurately figure out where your profit is coming from and where you might be. So that is this the first step; the second step is to look and say, okay, how do you bump those numbers up?

For example, do you have to get your clients to buy more or increase your prices? Do you have to remove some of those products or services? Do you have to expand the markets, get new clients? These are all strategies that you can take, but you have to know accurately what to do first. And then that is the biggest challenge because many businesses will make strategic moves with incorrect assumptions. And so they end up spinning their wheels. So that is ultimate.

Rick Mazur: What about change? Many people have an issue with change, especially in business. They feel like something’s working. Why not fix it if it’s not broken, but sometimes change is necessary. I think. Do you have any pointers or outlooks on how they can best deal with change to implement things more smoothly when necessary?

Purdeep Sangha: Yeah. I would say that this is probably one of my favorite topics or questions because of my background in innovation, strategy, and creativity. And so, if you take a look at the businesses that are the top out there, they’re the ones that are constantly evolving. They’re the ones that are changing, even though they don’t necessarily need to change.

For example, Amazon or apple right there at the top of the., you could say the lead, the pack, but they’re still constantly evolving because they don’t want anybody to catch up. So that is their strategy. And so, if you’re strategic in constantly changing before your competition, you will remain ahead.

So this is, again, this is one of those things where it’s human nature; yeah, we talk about change, but we don’t necessarily want to change ourselves. There’s a big fear when it comes to change, especially with people, because if an organization needs to change, that means I need to change. And what if I can’t change?

Or what if I don’t have the skills to change pledge to change. Does that mean that I’m going to be phased out? So this is important. So change is what keeps you going. And it can be fun because

if you are changing and here’s where the real secret is. If you change for advancement

versus being changed by it because you’re being forced to or because you feel like you’re going to be phased out, you’ll enjoy change. And there’s a

difference. There’s a difference there. It’s how you feel about that change. So I constantly, every day, Rick, I’m changing as a human being because I’m constantly re-evaluating my approach.

I am serious because I’m like, okay, I could do this better. Or my belief systems change because of a certain situation. So I’m constantly evolving. But as a result, I can look back and say, wow, five months ago, I’ve changed my belief or my mindset about this specific topic dramatically. And it’s helped me.

It’s helped me. It’s helped me improve. So if you take a look at it from that perspective, you’re going to be a completely, I’m not going to say different person, but you’re going to have a completely different skillset. If you constantly change.

Rick Mazur: It makes a lot of sense though, in your book, you say that men want to feel complete on the inside. That’s what they want deep down. And once people understand a bit more than they’re not feeling the way they actually should, it could inspire them to get the necessary help because they’ll realize what they’re lacking. So can you explain what complete looks and feels like so that we can get a better

Purdeep Sangha: idea? So I think for every person, everybody’s different and everybody’s going to feel different. Still, feeling complete within means that you are comfortable with who you are as a, I’m going to say, man, but also as a woman, regardless of what your external situation is and your circumstances are.

So let’s just say you get fired tomorrow, right? You walk in, and you get fired, boss says, see you later. Can you do that and be feeling good about yourself, right? That is one of the tests because life happens. We know that we lose people in life. We lose money; we make money. All of those external circumstances are not necessarily in our control.

We can control who we are, how we react to those circumstances, and how we feel. And if we are comfortable, then our life will always be more enjoyable and more joyful than if we base our happiness, our internal state on external circumstances. And that’s ultimately the difference because many people go for the material stuff; hey, look, I got a great title.

I got a great job of making X amount of money, but when that stuff is taken from you, you figure out what made of. And that is the difference. So complete men, for example, I can say this with complete honesty, and I wasn’t always there, but if I lost everything tomorrow, I would still feel good about myself.

A because I know who I am, but B because I also know my skill levels and my ability to change and adapt that I can rebuild all of that at some point in time. And that’s what we need to have because that’s what ultimately creates that completeness and fulfillment.

Rick Mazur: and many people would not feel well after they lost everything. Tell you that, especially with a lot of friends that I know. Yeah, I read the book. It’s a great book. There are many things in the book of value that we didn’t touch on here. We only touched on in a pretty limited fashion such as premium goals about systems, your beliefs, making better decisions, vitality, addictions. There are so many reasons to check out Purdeep’s book, and we’re going to link to it as well in the show notes. Other than your book that you wrote a couple of books, didn’t you?. Yeah, Yeah,

Purdeep Sangha: my, first book was super fans, which was based on the premise of having a better, you can say, client experience because that can help you with your business growth in itself because so many businesses are doing such a poor job right now.

Rick Mazur:  A lot of businesses. They feel like many guys; I know that I know several businesses, and they always feel like they need a million clients. Like we’re always told the market. It’s all a numbers game; more is better, but you know, what about taking a smaller group of average clients and turning them into super fans of your work or service? Focus on upselling or selling them more often. And  I didn’t read that other book, but I know you. Touch on that in that book.

Purdeep Sangha: Yeah. And I’m always going to say marketing is important. Getting more clients is important because you want to feed the cycle constantly. People leave just for organic reasons, but it’s important to treat those clients. And create that experience because so many others, your competition is not, they are not.

And when you create that emotional connection with your clients, again, they become your advocates. They remain loyal. So there is when it comes to business, it is truly about two particular things. A is creating a client, and B is keeping that client long. That is what truly leads to a good business because those clients will then refer.

And if a challenge happens, whether it’s a downturn in the economy, someone on your team screws up, whatever it is, they’re more. They’re not just going to get up and say, see you later. They’ll talk about you, and you’ll organically get more business. We don’t want to do business with these people right now because that’s what happens when the times get tough.

Like COVID, for example, some businesses just pulled back these big multi-billion dollar businesses, they

cut their phone support and all this kind of stuff, which was okay, we get it. But you know, if I’m sitting on a phone now for an hour, trying to get ahold of someone, I’m going to be pissed.

Rick Mazur: right,

Purdeep Sangha: And

I’m going to go, and the first opportunity I get to go to somebody else, cause they give me a different offer, a better offer. I’m gone.

Rick Mazur: And we all make mistakes, especially if you’ve been in business for any decent amount of time.

So you’d rather have those more loyal clients than just getting money from somebody. Other than your books, do you have any other book recommendations that you would suggest for people

Purdeep Sangha: Yeah,

I, yeah. I always say As a man, think if that is a great one. For every man, I believe should read. My eight-year-old son, I give it to him when he was six. We talk about passages in that book. The war of art is one of my favorite books, and I, it’s for any person that has.

They’re passionate about or creative skills or something that they’ve always wanted to do in life. I highly encourage them to read that book. There’s the classic one thinking grow rich, which is a great one, how to win friends and influence people, which is great. Those are the magic of thinking big.

That’s one of the ones that I read very early, and that was a good one. And that’s all about thinking. Because we’re so trained to think small that it’s the ones that think that people who think big ended up getting the big stuff.

Rick Mazur: And we’ll link to all those too, because always good to read and better yourself and get more knowledge besides the podcasts as well. So if people want to find you, where’s the best place for them too? I know you have the complete man, audio.com, a website. Where else can they find you?

Purdeep Sangha: Sure. I’m pretty much on every social media channel. I’m not as active on Facebook anymore, but LinkedIn and Instagram are the two best places to get ahold of me; feel free to connect or send me a message; I’m more than happy to chat. And you can always go to my website, which is pretty

Rick Mazur: Okay. And we’ll link to all that as well. . That was great having you on, a lot of good information for people to get, and hopefully they’ll come to check you out. We’ll make sure that they get all the information to do that. And it’s great. Speaking with

Purdeep Sangha: Yeah. Thanks, Rick. I appreciate you having me

Rick Mazur: Have a great day Purdeep

Purdeep Sangha: take care.